Two tales of one city: Samsung, Daewoo, and lessons on large- scale transformation
نویسنده
چکیده
Many emerging market companies expand beyond their home markets to diversify cash flows, hit growth targets, achieve economies of scale, or access global capital markets. Despite compelling reasons to expand abroad, the process of globalization remains difficult and fraught with risk. As they expand beyond their home markets, emerging market companies must woo customers with different preferences; battle entrenched competitors desperate to protect their home turf; navigate unfamiliar regulatory terrain; and nurture an ecosystem of suppliers, distributors, and alliance partners.
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